I'm Jochen.
I work as a copywriter for an advertising agency in Duesseldorf, Germany. So far I’ve worked for Toyota, Lexus, Kentucky Fried Chicken, Marriott, Citibank, DocMorris, Golden Toast and others…
Like most people, I’ve been sucked into this industry by chance. (Or was it fate?) And now I’m staying for good.
Definitely. Maybe.
Enjoy my views on life, the universe and advertising.
lifetheuniverseandadvertising.com
lutzdasfischstäbchen.de
"You can't buy attention anymore. Having a huge budget doesn't mean anything in social media.
The old media paradigm was PAY to PLAY. Now you get back what you authentically put in. You've got to be willing to PLAY to PLAY."
The first 1080p HD YouTube video is simply brilliant. In more ways than one.
The Muppets performing Queen's "Bohemian Rhapsody".
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Media chaos that is.
Clay Shirky, author of Here Comes Everybody, argues that the next 50 years of media will be chaos, as old models break faster than new ones are being created.
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"Google Chrome OS is an open source, lightweight operating system that will initially be targeted at netbooks. Later this year we will open-source its code, and netbooks running Google Chrome OS will be available for consumers in the second half of 2010. (...) Google Chrome OS is being created for people who spend most of their time on the web, and is being designed to power computers ranging from small netbooks to full-size desktop systems."
This will basically make the desktop obsolete. Sounds great.
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Dr. Michael Wesch, takes a close look at YouTube as an anthropological phenomenon. It's a prime example of what social collaboration on the internet can achieve (in only 4 years!) - and how it can will change things for the better. Very insightful and entertaining. Be sure to watch the whole thing. Make it your evening program tonight!
Btw, it's from the same guy who brought us this:
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"We have finally realized that the Internet is much more than a network of computers. It is an endless web of people. Men and women from every corner of the globe are connecting to one another, thanks to the biggest social interface ever known to humanity. Digital culture has laid the foundations for a new kind of society.
And this society is advancing dialogue, debate and consensus through communication. Because democracy has always flourished where there is openness, acceptance, discussion and participation. And contact with others has always been the most effective antidote against hatred and conflict.
That's why the Internet is a tool for peace.
That's why anyone who uses it can sow the seeds of non-violence.
And that's why the next Nobel Peace Prize should go to the Net.
A Nobel for each and every one of us."
This is the manifesto of a campaign launched this week by Wired Italy to nominate the net - and thereby all of us - for the Nobel Peace Prize in 2010.
Sign the petition and find out more on InternetForPeace.org.
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Watch live video from FearLess Q+A on Justin.tv
FearLess Q+A with CP&B's Alex Bogusky and guests. It's always worth watching. Laid-back, entertaining and insightful conversations about life, the universe and advertising.
The episode above features the guys behind shockinbarack. But be sure to check out the others, too!
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(Is ist just me - or does anyone else think that's Michael Jackson?!)
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